Traditional southwest. Each Jelly Roll is a strip bundle of fabric rolled and tied up with a ribbon - they are completely addicting and so easy to collect! Each bundle contains approximately forty 2-1/2 in. wide x 42 in. long strips that are perfect for so many quilting and wearable projects. Life is so sweet! For some great ideas on how to use your Jelly Rolls, click on our Jelly Roll link in the left frame!